> not a tool
I'm not selling you software. I recommend what fits, including "you don't need anything new."
I help small and mid-sized businesses find where AI actually helps, set it up, and get their teams using it. You work with me directly. No software to buy from me, no agency handoff.
01 / the problem
A friend of mine came back from an industry conference recently. Every speaker said the same thing: you need to be using AI.
Then my friend looked around the room. Nobody knew where to start.
I hear that from business owners in every field. You're told AI will change everything. You're sold a dozen tools that each promise to. And you're left wondering which of it is real, what's safe to put your customer data into, and who on your team is supposed to figure it out.
That gap is my job. I help you skip the hype, pick the few things that will actually make a difference, and get them working.
> not a tool
I'm not selling you software. I recommend what fits, including "you don't need anything new."
> not an agency
You don't get handed off to a junior team. You work with me.
> not a slide deck
I build the thing, and I stay until your people can use it.
02 / services
Most businesses go in this order. You don't have to. If you already know what you want built, we can start there.
01 / explore
I learn how your business really runs, then show you where AI will save time or money and where it won't. You get a short, plain-English plan with a clear first project.
02 / set-up
I build the AI tools, assistants, and automations your plan calls for, and I connect them to the software and data you already use. Then I test them on your real work before anyone relies on them.
03 / train
A tool nobody uses is a wasted purchase. I train your people on the tools they'll actually use, with your own examples, so AI becomes part of the job instead of a side project.
03 / how it works
step 1 / talk
You tell me what's going on and what you've heard about AI. I tell you honestly whether I can help.
step 2 / explore
I talk with you and the people doing the work, look at the tools and data you already have, and find the best places to start.
step 3 / plan
A short written recommendation: what to do first, what it takes, what it will cost, and what to skip. You decide whether to go ahead.
step 4 / build
I build and connect the tools, test them against your real examples, and fix what doesn't hold up.
step 5 / train
Hands-on training with your own work, plus simple written guides your people can come back to.
step 6 / follow up
We look at what's working, what isn't, and what's worth doing next.
04 / examples
// examples, not case studies
Illustrations of the kind of work I do. Every business is different, and the first step is always finding what fits yours.
law, accounting, insurance agencies, consulting
05 / git log --career
I'm not new to AI and I'm not new to business software. Here's the short version.
06 / about
I've been building software for more than 20 years, mostly as a founder or CTO. Today I'm CTO and co-founder of BLDX, where I lead the team building an AI platform that reads building and construction records and warns people about risk before it turns into an insurance claim. Real users have relied on its AI features for more than two years.
The part I'm best at isn't the code. It's sitting down with people who know their business cold, like insurance, compliance, and construction experts, learning how they actually work, and turning that into AI that helps. Then explaining it in plain English.
I've also delivered inside big organizations, including the American Red Cross, Aetna, and Bloomberg. So I know how to fit new technology into a business that already has its own way of doing things.
I live in Newton, Iowa. If you're in Newton, Des Moines, or anywhere in central Iowa, I'm happy to come meet you and your team in person. If you're farther away, we'll work together remotely, and that works just as well.
08 / let's talk
Book a short intro call. Tell me what's going on in your business and what you've been hearing about AI. I'll give you an honest take on where it can help, even if the answer is "not yet."